As someone trying to grow a business or brand, you might have been told of the need to be on social media in order to promote what you have going on. So you do what is suggested and get on social media in the hopes it will result in something huge. As the weeks pass, you realize your social media campaign isn’t going well, and nothing new is happening. Thousands of companies try social media campaigns on a daily and weekly basis with little to no results. Sometimes, the campaign could turn negative. You might be one of the many not seeing a return in your campaign. Here are five reasons why your social media campaign is severely lacking. 1. You post once a day You have a great tweet you send out to your thousands of followers that has a link to your latest product or YouTube ad. But how many people see your one tweet in the moment it was published? Several studies have posted the average lifespan of a tweet to be 18 to 24 minutes. If someone doesn’t see your tweet in that timeframe, it is unlikely they will see your tweet at all! Facebook is almost the same, with a post’s lifespan being about two hours long before it gets lost in the social media mass. Some people have seen success posting the same tweet twice or three times a day. Don’t overdo it, but send a reminder to your followers that you have something going on. 2. Your posts aren’t relevant to your brand It might make sense for a high-end fashion company to talk about the best chili and hot dogs in the country, but there has to be a connection, otherwise it doesn’t make sense. It’s the same with a sports company tweeting about cleaning products. Are most of your social media posts relevant to your brand? If not, consider staying closer to your topic. 3. You schedule everything Automation is great because it saves you time, allowing you to work on other parts of your business. However, it might be hurting you when it comes to social media. If you automate everything, people will see your company as a bot, and they’ll tune you out when it’s time for you to say something important. Plus, your fans are probably messaging you or shouting you out to their friends, and by automating your posts, you’re not around to acknowledge them. Make sure you mix in your automated posts with some interaction or real-time posts so your fans know there’s a human being doing the work. 4. You are everywhere Your conscience might tell you to be on every social media platform that emerges, because you don’t want to miss one potential fan or customer who is out there. However, you have to ask yourself whether that strategy is worth it. Being everywhere can drain you as you try to create content for each one. Start with one or two social media outlets, and when the time is right, expand out to the next one you think might be popular. 5. You cyberstalk for potential sales People love it when they go on their favorite social media outlets and receive messages from friends about what pizza they had for lunch. Imagine how annoyed they are when a random company messages to promote a 20 percent discount because they talked about pizza. Doing a search for a topic and messaging people who are talking about said topic is extremely tacky. Create great content that will make people come to you instead of you messaging them out of the blue. Social media campaigns are still evolving as time goes by, and mistakes will be made by even the best companies. By understanding these five pitfalls, you can improve your social media campaign and see more fans and potential sales come through.